Although this was built for a retail store in Chicago, it's trade
show gimmickry all the way. Life-size neon baseball players
fill the entire second story display window of a sporting goods
retailer. Six times an hour the lights dim, a series of 22
baseballs are pitched and hit -- and then
the balls arc over the entire storefront to be caught by a second player. A digital soundtrack of the event plays at sidewalk level.